I'm Katia Albertini and I'm the owner of Albertini Atelier here in the centre of Verona
My Atelier was born in 2019
with the idea of bringing to my beautiful city a product that was 100% handcrafted,
sartorial and above all Italian
because Italianism and craftsmanship are in our DNA
so I felt it was my duty to bring these handcrafted excellences to my city
which, unlike the commercial brands and giants we all know,
are perhaps a little more hidden and reserved
So a bride who enters my Atelier
finds handcrafted dresses to try on
and then these dresses are ordered and made to measure
reflecting the characteristics of this person
and can also be customised according to request
The dress will then arrive clean fresh, with this marvellous fabric
and will be produced exclusively for this bride-to-be
After a lot of research I selected several excellent craftsmanship companies from all over Italy
so we have small workshops and small realities
in Turin, Milan, Puglia, really various Italian realities
So a person who comes here really finds excellent craftsmanship
each designer has her own characteristic
so for example there is the designer who recovers a material such as linen
that she also finds in her grandmother's drawers
and makes a wedding dress with these materials
So there is a lot of ethics behind this production
because the dress is made at the moment when it is requested
so no large quantities of fabric are ordered
but the dress is made at the moment when there is a real request
My reality is certainly aimed at a customer who is very focused in ethics, quality and above all craftsmanship
so unlike commercial shops that offer mass-produced clothes all the same and offered in catalogues
here the bride finds the exclusivity of a dress made just for her
Unlike commercial shops, therefore, we address a more demanding customer, more attentive
and who wants to personalise their dress
with exclusive and quality fabrics
We know that weddings have decreased
but I would say that the target has changed
so the girl who arrives is no longer the young girl
but maybe a woman who already has a family with children
and for this reason is looking for a dress that has a certain personality
She already arrives with an idea
and the dresses I propose are important dresses with important details
that can meet this need
so the woman who arrives and wants a certain dress that reflects a certain personality
How do I see myself in 10 years? I hope to become the first choice for future brides
this would be my main goal
because this shop speaks of our Italian product
speaks of our "handmade", made with care
and in my opinion it very much reflects the fundamental values
such as welcome, service, attention to detail and above all familiarity
Because I welcome the bride as if she were part of my family
and I follow her in a very attentive and precise manner