WEBVTT 00:00:09.010 --> 00:00:14.010 The atelier was born 3 years ago, but it is a passion almost as old as me 00:00:14.015 --> 00:00:18.015 I was born into a family where my grandmother was a seamstress, 00:00:18.018 --> 00:00:23.018 as they used to do at home, and my mother followed in her footsteps. 00:00:23.023 --> 00:00:27.023 so I was born and raised among the threads to be stitched together 00:00:27.028 --> 00:00:31.028 and the sound of scissors cutting fabric 00:00:31.034 --> 00:00:37.034 and then as a little girl I started learning why my mom didn't want me to go out. 00:00:37.037 --> 00:00:40.037 So I stayed at home and worked with her. 00:00:40.042 --> 00:00:49.042 I created this corner with English inspiration, very British, and an artistic passion. 00:00:49.047 --> 00:00:52.047 I dedicated this corner to men 00:00:52.053 --> 00:00:57.053 for the simple fact that women today find anything, 00:00:57.058 --> 00:00:59.058 now everywhere, at any price. 00:00:59.059 --> 00:01:06.059 from 5, 5000 to 50000 euros. Man, on the other hand, has much less space, 00:01:06.065 --> 00:01:12.065 much less choice and given my great passion for classic fashion 00:01:13.070 --> 00:01:18.070 I decided to dedicate this corner exclusively to men. 00:01:26.075 --> 00:01:30.075 One of the most important things in my work is the choice of fabric 00:01:30.086 --> 00:01:37.086 and I made the choice to be a sort of unique, all-Italian supply chain. 00:01:38.095 --> 00:01:45.095 I chose among the best Italian fabrics on the market. 00:01:46.102 --> 00:01:55.102 This is because there is a lot of talk about Made In Italy and the green economy, 00:01:55.115 --> 00:01:59.115 but then many times we buy fast fashion, which admittedly costs very little, 00:01:59.119 --> 00:02:02.119 but artisan work is something that lasts over time 00:02:02.125 --> 00:02:06.125 and therefore one of the most important things is the fabrics. 00:02:14.135 --> 00:02:18.135 When do you come to the tailor's shop? Always! 00:02:18.140 --> 00:02:22.140 There are people who come for the special occasion, 00:02:22.142 --> 00:02:27.142 so there can be marriage. It can be the father of the bride or the groom. 00:02:27.146 --> 00:02:29.146 there may be a special occasion of a graduation, 00:02:29.149 --> 00:02:31.149 It happened to me with a Chinese guy. 00:02:33.151 --> 00:02:37.151 Let's say for special occasions such as Christmas dinner, 00:02:37.156 --> 00:02:40.156 or a birthday, 00:02:40.160 --> 00:02:42.160 but in reality there are also many people 00:02:42.165 --> 00:02:46.165 who prefer to always dress in a tailored suit. 00:02:56.176 --> 00:02:59.176 Time is a fundamental thing for those who make an artisanal product. 00:03:01.179 --> 00:03:03.179 Generally, for those who are not used to it, 00:03:03.182 --> 00:03:05.182 when I say my times get a little sad. 00:03:06.186 --> 00:03:11.186 But let's say that to make a suit made up of 2 or 3 pieces, 00:03:11.191 --> 00:03:13.191 it depends on whether they wear a waistcoat or not, 00:03:13.193 --> 00:03:18.193 so jacket and trousers, it generally takes a month 00:03:18.199 --> 00:03:21.199 because the process is quite long. 00:03:21.204 --> 00:03:26.204 First you choose, then you create a canvas to understand well, 00:03:26.206 --> 00:03:30.206 especially if it requires a lot of arrangements, in the meantime the fabrics arrive 00:03:32.212 --> 00:03:33.212 then there are the various tests. 00:03:33.213 --> 00:03:36.213 Sometimes one is enough, sometimes it takes 2 or 3, it depends. 00:03:36.215 --> 00:03:42.215 So let's say that to be calm I say 30/40 days. 00:03:50.231 --> 00:03:55.231 One of the things I care about is that projects, 00:03:55.235 --> 00:03:57.235 for example the tailor-made shirt, 00:03:57.236 --> 00:03:59.236 are made almost entirely by hand. 00:03:59.239 --> 00:04:05.239 Obviously costs and times change, but those are trifles, 00:04:05.245 --> 00:04:10.245 which I care about in particular both for shirts and for dresses and accessories, 00:04:10.250 --> 00:04:12.250 and I hope to specialize more and more.