WEBVTT

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The "Ballarack Brewery" was born on 9 December 2016

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from an idea of ​​three guys who were all

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united by a passion for craft beer

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and thanks to this meeting it was able to transform

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in a reality that has currently been present in Palermo for 8 years.

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From the first productions which were simple beers to drink,

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we have now reached the point of producing sour beers, "sour" beers

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the nice thing was seeing the people who,

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thanks to our initial approach, she trusted us,

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each beer has always been created with the end customer in mind.

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Our "core business" is the production of craft beer,

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to date, 40 different beers have been created in 8 years.

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In our history, as producers in Palermo,

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we are actually the only ones producing today

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and to sell directly in the place where it is produced,

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in my opinion this was our strong point.

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There is no best-selling beer,

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there are those beers that are consumed faster,

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but now every beer has found its drinker,

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of 25 beers in production today

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there are those 15 beers that are the most consumed,

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Once the first beer was made, all the others flowed out

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with the same energy and creativity.

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The first thing that is done is the grinding of the malt,

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the malt is then boiled and from there the wort is obtained,

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which is then transferred to the fermenters, where inside

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yeast is inoculated to allow the beer to ferment,

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based on the type of beer, malts and hops are used

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or different yeasts, we tend to choose Italian raw materials.

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Once the fermentation period has passed, it is transferred to barrels

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which are transferred directly to our cold storage rooms

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to always maintain the cold chain,

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after which the beer is directly tapped and served to the customer.

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We build the future of our company every day,

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not only us as founders, but together with our collaborators

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who have been working with us for years now

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and which for us are also a source of growth.

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The idea for everyone is to continue doing the work

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what we have done so far,

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but we have now reached a point in our history

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where it is essential to take the next step,

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or the creation of a craft brewery

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that can allow us to produce and distribute

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our beer in cans and circulate it not only within our premises,

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but also within other activities in the sector.

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The main idea is to always allocate

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most of the production to direct sales,

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opening other "Ballarack", not only in Sicily,

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but also in Italy and maybe one day even outside Italy.